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Google AdSense Changes Policies For Fake News Sites Google is making changes so that AdSense publisher policies will prevent fake news sites from serving ads going forward . Google commented on the change: “Users don’t want to be misled by the content they engage with online. For this reason, Google ads may not be placed on pages that misrepresent, misstate, or conceal information about you, your content or the primary purpose of your web property.” Along with Facebook, Google is taking steps to prevent fake news sites gaining significant amounts of revenue via advertising. The promotion of fake Google products, false proclamations of endorsements, and any deceptive practices will now be in Google’s sights, making it increasingly difficult for fake news sites to make a profit. Google Reveals New Look For Price Extensions Since price extensions rolled out in July, their appearance was set out in a list form, similar to the way in which sitelinks are displayed. Now, Google will be introducing a new look for price extensions – displaying them as swipeable cards. A typical price extension card includes a header, a description and price, although events and services can also be included in the new price extension format. They will continue to serve as direct links to the product being advertised, driving conversions. As the new swipeable card format naturally takes up a larger amount of space in the SERPs, these new price extensions will be taking up prime real estate in search results at no additional cost to advertisers. Instagram Adds Vertical & Landscape Format Instagram has announced that brands can now create photo and video ads in the vertical format and landscape format with up to a 4-5 aspect ratio. The social platform commented: “Since the beginning, we’ve been thoughtful about rolling out ads on Instagram to give businesses and consumers the best experience possible.

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